Phresh has been built on the back of knowledge acquired in the last 15 years by Infinity Equity, the first and largest China-Israel venture capital firm. Throughout the hundreds of deals led the Infinity system, we learned the precise tools and methods for succeeding in cross-border China operations. Phresh represents the accumulation of all this knowledge into one operative unit, which has brought together all the necessary resources to succeed with specific, handpicked projects and inject them into China.
Our operations stem from our belief that the Israel-China synergy is infinite, and its peak is far from accomplished. The ability of Israeli companies to produce amazing technologies from nothing, complied with China’s enormous expertise in growth, has created a potential we in Phresh call “Zero to One to Infinity”. Zero to One to Infinity is at the core of every project in our platform, and we are committed to achieving this ultimate synergy.